Education

Netology, UX Writer / 2023

Agile Software Development
ScrumTrek, International Certificate / 2018

Wordshop BBDO Communication Academy
Brand Strategy / 2010-2011

European Institute, St. Petersburg
Marketing Management / 2006

Universitetet i Tromsø (UiT), Norway
Forskningsarbeid ved Hamsunsenteret / 2005

Universitetet i Bergen (UiB), Norway
Intensivt mellomkurs i norsk, trinn IV / 2003

Saint-Petersburg State University
Norwegian language and literature / 2000-2005

Work Experience

Senior Creator
VMLY&R

August 2021 - till now

Role: Developed creative concepts, video and audio scripts, slogans, titles, and digital activations for 360° campaigns.
Managed creative teams and oversaw customer relationship management.
Supervised audio and video advertising production, as well as digital and promotional materials.

Clients: Mondelez (Milka, Halls, Alpen Gold), Danone (Danissimo, Activia, Prostokvashino), Sintec Group (Rolf, Sintec, Mirax), Philipp Morris, VTB Bank.

Senior Creator
MCCANN MOSCOW

May 2019 – August 2021

Role: Developed marketing and advertising campaigns encompassing video and audio ads, point-of-sale promotions, digital activations, and online/offline events.
Devised SMM content strategies to enhance brand presence and engagement across social media platforms.

Clients: Reckitt Benkiser (Lysol, Dettol), OBI, Coca-Cola.

Director of Marketing and PR Communications
PAROVOZ ANIMATION STUDIO

June 2017 – April 2019

Role: Managed project's information field, overseeing PR, SMM, and digital marketing activities.
Built and led teams, including a network of contractors, to support project objectives.
Developed strategic plans for external communications, such as media relations, cross-promotion, and special projects, as well as internal communications encompassing website, blog, job portal, weekly newsletter, and SMM.
Implemented SEO optimization strategies to enhance online visibility.
Generated trending content and directly contributed to content creation.
Created and maintained a positive company image and strong partnerships.
Prepared and implemented proposals for corporate identity, ensuring alignment with evolving company needs.
Sought out cross-promotional opportunities and independent event partnerships.

Senior Creator
2SHARP

July 2016 – June 2017

Role: Creatively developed and executed advertising campaigns across various channels including ATL, BTL, and digital platforms.
Collaborated closely with the art director to ensure cohesive and impactful campaign execution.
Integrated communication strategies to maximize campaign effectiveness and reach target audiences.

Clients: Coca-Cola, M.Video, NTV+, Tetra Pak.

Creative Director
AARON LLOYD, DENTSU GROUP

2014 — 2016

Role: Managed the creative department, overseeing and implementing creative and strategic initiatives within the pharmaceutical sector.
Coordinated and guided the team in executing impactful and innovative projects.
Ensured alignment of creative outputs with strategic objectives to effectively communicate with the target audience in the pharmaceutical industry.

Clients: Galderma, Astellas, Sanofi Aventis, Roche, Berlin-Chemie, Bosnalijek, КРКА, Merc, Stada.

Senior Copywriter
PAPA

2013 — 2014

Role: Development of creative concepts for advertising campaigns, video and audio scripts, slogans and titles, digital activations, 360' campaigns. Presentation of ideas to the client, including in English. Supervising the production of audio and video commercials, digital and promo.

Clients: Tele2, Efes.

Senior Copywriter
BBDO

2012 — 2013

Role: Led the creative and development processes for advertising campaigns across various channels, including ATL, BTL, and digital platforms.
Implemented integrated communication strategies to ensure seamless and effective campaign execution.
Collaborated with cross-functional teams to deliver compelling and impactful campaigns that resonate with the target audience.

Clients: Beeline Telecom, Sandoz.

Senior Copywriter
PUBLICIS MOSCOW

2010 — 2012

Role: Led in the creative and development processes for advertising campaigns across various channels, including ATL, BTL, and digital platforms.
Implemented integrated communication strategies to ensure seamless and effective campaign execution.
Collaborated with cross-functional teams to deliver compelling and impactful campaigns that resonate with the target audience.

Clients: Coca-Cola, Nestle, L'Oreal, Heineken, Ozon, Renault, Eldorado, Citibank, Sanofi Aventis.

Copywriter
NEBO

2008 - 2009

Role: Development of creative concepts, video and audio scripts, slogans and titles. Presentation of ideas to the client.

Clients: Valio, Pit-Product, Tikkurila, Orimi Trade, Ural Airlines.

Copywriter
SPN OGILVY PR

2006 - 2008

Role: Development of creative concepts, video and audio scripts, slogans and titles. Presentation of ideas to the client.

Clients: MTS, Valio, Orimi Trade, Baltic Pearl, Carl's Jr, Troika Dialog.

Languages

Russian — Native
English — C1
Norwegian — B1
Hebrew – A1